Here are the 10 things we believe you should think about when creating a new or renewed website.
1. Know your target audience
You know who your target demographic is. Are you aiming to a certain region, or a certain niche that’s eager for the kind of services or products you offer? It does not matter what your target is, we know how to cater to them.
2. What is the goal of your website?
Will you be selling products? Will you be displaying your inventory online, but not selling? Do you want to display only your basic contact information and services? It’s very important to determine what your website will do as early as possible, since the entire project revolves around these questions.
3. Once potential clients and customers are at your site, what will they be looking for?
Now that they are at your site, what will you be trying to convey to them? Will they be looking for information about your newest service or will they be buying a product?
4. Content
Content is what is going to drive people to your website and keep them interested. Having a properly outlined content will help expedite the quote process and the implementation of your website.
5. How often will you need to update the content?
PKZ Design offers a variety of solutions for content management. All our sites are designed in a way that’s easy for you, or someone in your team, to update the site in no time, however, you may have the need to have someone outside doing it for you, and we have many options for you to choose from. Having an up to date website will not only increase your search engine rank standings, but give customers and potential clients a reason to come back.
6. Artwork
This is important. Your logo, images of products and everything you’d like to be displayed on the website must be surrendered to us prior we start working on your site. Chances are your printer may have a high resolution logo, or the graphic artist who created it initially. Please get it ready for us. Acceptable file formats include, .AI, .EPS, .PSD.
7. Domain Name
Your domain name is very important (ie, your www.yourbusinessname.com). Choosing an intuitive, easily typed domain name will help your customers and potential clients find your site. Something short, to the point, and easily remembered is always best.
8. Web Hosting
In order for your website to visible on the World Wide Web, you must place your files on a computer which will serve web pages. This is called a web server. We offer web hosting services at very affordable prices, however, we do not require you to host with us. We will gladly point you to a different host, if you don’t have one already, based on the type of website you want to make, since different hosts have different specifications.
9. Search Engines
What do you think people would type into a search engine to reach your website? What keywords or key phrases? For more information, see our article about Search Engine Optimization.
10. Cost
Anything is possible, it just takes time and money! Having a specified budget in mind will help us accommodate to your exact specifications. Although you may think this is a loaded question, having a budget to work within will let us maximize our time and efficiency.
Are you ready?
Give us a call at 1 (561) 674-6982 or Submit a free quote.